Once you have run a new User Feed, you will see a new option called "User Feed Property" in the "Add Condition" pop-up when editing a segment.
This will contain all the fields sent over in the User Feed. Please refer to the Support Centre for details on how to send over User Feeds.
You can therefore now segment using additional data that is specific to your site. Combine this with the data PureClarity collects to create some very powerful segments! Some examples are:
Target customers who you know shop in your physical stores with a special promotion the first time they hit your website:
- CustomerType = "Shops In Store" AND Number of Visits = 0
Target customers you know are interested in "Mountain Bikes" who also spend more per order than your average customer:
- BikeType = "MountainBike" AND Average Order Value > $99.99