PureClarity provides intelligent eCommerce personalization for both B2C and B2B websites. It uses personalization to improve the user experience which results in increased sales conversion and higher basket values.
PureClarity touches on all parts of the user journey from a visitor initially landing on the website, to searching for a product, viewing and filtering search results, product lists or category lists, to viewing a product, seeing and engaging with a personalization recommendation, adding items to their basket (and being tempted by a cross-sell!), to placing an order, post-sale email marketing and even basket abandonment.
The system collects and analyzes customer behavior to provide smart search and automatically merchandizes products using complex algorithms with criteria such as website views, purchase history, previous engagement, and use of site search and visitor demographics.
You can choose to run PureClarity hands-off and let it use its AI to work for you or you can override the defaults and enhance the user journey with tailored Personalized Campaigns or a combination of both.