PureClarity provides intelligent eCommerce personalization for both B2C and B2B websites. It uses personalization to improve the user experience which results in increased sales conversion and higher basket values.
PureClarity touches on all parts of the user journey from a visitor initially landing on the website, to searching for a product, viewing search results, product lists or category lists, to viewing a product, seeing and engaging with a personalized recommendation, adding items to their cart (and being tempted by a cross-sell!), to placing an order, post-sale email marketing and even cart abandonment.
The system collects and analyzes visitor behavior, such as website views, purchase history, previous engagement, use of site search and visitor demographics, to provide relevant recommendations at every point in the user journey.
You can choose to run PureClarity hands-off and let its AI work for you, or you can override and enhance the user journey with tailored Personalized Campaigns, or a combination of both.