Personalized Site Search provides the best and most appropriate search results to a visitor of your site. Search results shown reflect the behavior of the visitor and shows related products based on an understanding of other visitors’ behavior.
Search to date has been poorly implemented on ecommerce sites. People don't put in precise search terms, people often can't spell and they tend to write as they speak leading to search terms that, on a purely matching basis, result in poor, non-relevant products and a frustrated visitor.
PureClarity records the interactions of all users to the site and analyses that data to present a personalized experience to the current user. If PureClarity knows the user it will have learnt what they like and dislike and will know what people similar to them have bought, viewed and disregarded.
PureClarity’s underlying algorithm uses Artificial Intelligence to learn about people’s behavior based on Segments and it can spot trends in the buying community’s behavior.
The autocomplete search suggestions and product search results page are the two key areas covered by Personalized Site Search.