The Segment and Campaign Matrix is a planning tool to help you visualize the personalized campaigns across your website. Because of the nature of personalization each individual will see a different view of your website that is relevant to them. You will use Segments and Personalized Campaigns to control promotional messages to the various customer segments.
The Segment and Campaign Matrix shows campaigns by BMZs by Segment. It allows you to see Standard Campaigns which push individuals through the lifecycle and Sales Event which are timed marketing campaigns for higher revenue at a certain period. Advanced planning for personalized marketing is key to the success of your online revenue.