PureClarity is built on Artificial Intelligence and Big Data technology. It collects data about every one of your visitors, it tracks their interactions with you onsite and offsite and builds up a picture of their behavior, their dislikes, likes, interests and habits. This information is then used to present relevant and personalized results onsite and offsite. PureClarity also analyses this mass of data for every interaction and everyone on your site to see if there are any hidden segmentation based behaviors you should be exploiting, e.g. ‘Camera Lovers’. You have at your fingertips the ability to drill down into this data; you can time slice and segment the information to get a deeper understanding of your visitors’ behavior and the performance of your site.
You can run PureClarity Hands-off where it will use the information it has learnt about individuals, the crowd and various customer segments to provide product recommendations, relevant searches and automated emails. You can also choose to create manual campaigns to put targeted promotions in front of relevant individuals. You can also use advanced marketing techniques and tools to push your existing clients from single time buyers to multi-time buyers.