The Default Campaign defines how your website will look to anyone who doesn’t match a segment. It defines the types of recommenders and promotional banners for ‘Everyone’.
When configuring PureClarity you start with the Default Campaign. Any personalized campaigns targeted to customer segments will then override any BMZ of the default campaign.
The Default Campaign defines the configurations of all the page types and their BMZs within your implementation of PureClarity.
You can choose to run PureClarity hands-off where all the BMZs will be set to ‘AI Default Recommender’ or choose to override the content.
To edit a page type click on the icon representing the page type. For example, to edit the BMZs on the home page click on the HOMEPAGE page type:
Each BMZ has its own unique name, for example, “HP-01”, is a BMZ on the home page. The example below shows 8 BMZs defined for the home page. You may have less BMZs defined on your home page.