You can include PureClarity product recommendations within one of your own email campaigns that you include in emails sent through your email broadcast provider, such as MailChimp.
You begin by setting up the campaign in PureClarity and configuring the campaign details such as name, types of recommendations and style settings of the recommenders. You will then be able to copy the code snippet from PureClarity into your email broadcast software.
As part of the code snippet the email broadcast software will pass the email address of the recipient into PureClarity to generate the personalized recommendations based on the configuration of the campaign. PureClarity will track any click-through and conversions which you will be able to view in the email campaign results.
The Email Campaign List shows all defined email campaigns. To set up a new email click on ‘Add new Campaign’ or to edit an existing campaign click on the edit button.
The campaign details page allows you to name your campaign. It is best practice to name the campaign the same name as you setup in your email broadcast software.
You can select up to 3 different types of recommenders to be shown in your email, for example, ‘You May Like’ will show personalized recommendations.
Style Settings you can determine the titles of recommenders, font, colors and sizes. Recommendations will be rendered in an image as a series of images so that they can be viewed by the recipient.