PureClarity comes with a host of features, tools and techniques for getting the most out of the product.
Benchmark– allows you to split the content produced by PureClarity with existing content on your site so that you can benchmark PureClarity’s performance against what you already know.
A/B Testing– test variations of Personalized Campaigns to determine which is the best performing campaign for the target segment.
Hill Climbing –use the Hill Climbing technique to selectively promote the winner of an A/B test and retest until you find the most effective campaign.
Layering Personalized Campaigns– this is a technique to layer campaigns in a way that you have control and visibility over all the personalization that is happening on your site.
Segmentation Life-cycle Model– this is an advanced technique for setting up segments to encourage visitors to spend more and engage more with you.
Segment and Campaign Matrix– this is a planning tool to help build up more sophisticated personalized campaigns for different segments