From the moment your visitor lands on your website to when they ultimately decide whether to make a purchase, PureClarity can help you understand and maximize your earning potential. By using personalization to improve the experience of your users, PureClarity increases sales conversions, average basket value, and overall engagement levels. This Round Trip will take you through all the different features PureClarity offers, and give you an overview of each one.
When you log into your account, the very first thing you’ll see is your Dashboard. This gives you a quick overview of what’s been going on in your site today. You can adjust the Dashboard to reflect different time periods if you’d prefer to see longer trends.
You’ll also see what people have been searching for on your site, what has been a popular purchase, what’s being viewed. Finally, you’ll have a graph showing you how many visitors you’ve had, and what your conversion rate is over time.
The next thing you’ll get into is Segmentation. This is a way to group your customers based on the available data of how they’ve behaved on your site. Later, you’ll apply segments to your Merchandising Campaigns.
When you first see this section, you’ll already have some options available on the page – things like First Time Visitors, which will be a group of people which have never visited the site before, or Multi-time Customer, who have had more than 5 orders in the past. However, you will also have the option to create new segments based on several different variables. As an example, I’ve created a segment which targets people whose favourite brand is Aspire:
For a more in-depth look at these choices, see our Segmentation article.
The merchandising section offers a couple of options: Default, Campaigns, and Benchmark.
- Here’s where you can manage what any given person might see on your various pages. This requires some configuration, which is covered later in this article.
- On each different zone available on each page, you can add a BMZ (behavioural merchandizing zone). Each one of these has the option of becoming either a single static image, a carousel of images, a single or set of manually recommended products selected by you, or letting our AI determine what would be best.
- You pick whichever of those options you want, then configure your selection – picking how many items you want to show, or what picture, etc.
- Campaigns are the fully customizable version of the Default option, aimed at targeting specific Segments. You can pick a Segment, whether one of our out-of-the-box options or one you've created, pick start and end dates. You have the option to add some rules, for example to make it specific to people who were driven to your site by Facebook ads. The you click ‘Configure BMZ’ which takes you to a similar page as the Default section above, where you select what you want where.
- Benchmark: This is a useful tool to determine if PureClarity is working for you, and by how much. You can select what percentage of your visitors see the PureClarity version of the site, and what percentage see your existing content, and quantify exactly by how much PureClarity is affecting your sales:
· Triggered Emails
- There are three events which trigger an email being sent to a customer:
- Abandoned Baskets
- After Purchase
- We Miss You
- Each of these is fully customizable. You can change:
- Time post-event after which the email is sent, e.g. one day, one hour, etc.
- Types of recommenders personalised to that customer
· Campaign Emails
- This is where you can re-target customers at whatever time you choose – just design the email and send it off. You can add up to three recommenders. This generates a snippet of code which you can paste into whichever email service you use, like MailChimp.
- Here’s where you can customise what the customer sees after they hit unsubscribe from emails, and what they’ll see after they press that unsubscribe button on the page.
- You can also import and export unsubscribed email addresses
· Triggered Email Log
- PureClarity keeps a log of all your triggered emails sent out – what type it was, what event triggered it, and some details about the email itself.
Analytics are where you can really drill down into the nitty-gritty of your data to see what your customers are doing, how your merchandising and email elements are performing, and where you might want to make changes.
- Merchandising Performance: This area is perfect for getting an overview of customer behaviour on your site. You can also see how your different BMZs are performing, which Campaigns are doing well or badly, which Recommenders are the most and least successful, and more.
- Campaign Email Performance: Customer email performance shows you how your customers are interacting with the emails you send out – how many people are opening them, if they’re resulting in orders, and how much revenue they’ve generated.
Here is where you can upload and view the images you need for your Campaigns. You can organise by folder, or just have everything in one place.
The Data Explorer gives you an in-depth view of your products and customers.
- Product Explorer: This section contains all your products as well as all the details PureClarity holds on them. All the attributes the product stores will be visible. Any values in green can be managed and edited within the Product Explorer.
- User Explorer: Provided in part to help comply with GDPR, this is where you can see what data you hold on an individual, by searching with account ID, user ID, or email address. It’s important to note that this does not function in the same way as the product explorer – it does not have a catalogue of your users to browse through; you must search by full account ID, user ID or email address to pull up results on a customer. Once you have the details, you can choose to ‘forget’ a user to anonymise them form the system. After that, you can still find them by searching, but you won’t see any details. You will only see that they have been anonymised.
This part of PureClarity is like a user-friendly backend, where you set up all your preferred settings and can do some hands-on editing.
- Feed Management: This section displays all the data coming through PureClarity – user feeds, product feeds, and so on.
- Recommenders: While the AI behind the Recommenders learns which Recommenders are best to use, this area is where you can control which Recommenders the AI can choose from, and what title they display on your site.
- BMZs: Here you can create and name the BMZs that will appear on your site. Important note: the ID must match whatever they’ve been called in your web design service.
- Templates – Merchandising: You can use this section to edit the HTML for the templates that render your content and recommenders. You can directly edit one or make a clone and edit that copy.
- Domain & Addresses: Here is where you can configure the email domain and addresses your mail comes from.
Finally, here you can see how to get in touch with us at PureClarity if there’s anything we can help you with. Whether it’s a question, comment, or complaint, we are here to assist, so don’t hesitate!